@una, @chrisdhanaraj Related to my enthusiastic handwaving yesterday about A/B testing with @Netlify ... it's rather fun and easy to do this, and then go further and create a "opt in" UI for Snazzy New Features™ on your site. Like this:
https://www.youtube.com/watch?v=Q5-QTaAOSrY&index=2&list=PLFpA-5bXKuTrGfqel_6JCx1EBIAhgNC3F
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