I also told Netlify which folder to publish to the CDN by setting the "publish" value in the netlify.toml

I could have omitted the toml and just run this command to deploy it to prod:

netlify deploy --prod --dir=./

More CLI info in the docs...

📚 https://docs.netlify.com/cli/get-started/#deploy-directories?utm_source=twitter&utm_medium=wget-cli-pnh&utm_campaign=devex