@markboulton @rem @Netlify Routing common 404s to appropriate pages is lovely with the Redirects API.
If there is still a very high volume of 404 traffic, you could cheekily use Google to save bandwidth and recover some traffic:
[[redirects]]
from = "/*"
to = "https://www.google.co.uk/search?q=site:http://yoursite.com&q=:splat"
status = 404